SaaS isn’t getting more expensive. Bad SaaS economics are just becoming visible.
A competitor raised enterprise pricing 18% last week. In 27 of our own customer conversations this quarter, buyers described the same thing: they aren’t paying for software anymore, they’re paying for the gap between what they bought and what they use.
After 17 years of building enterprise software, my rule hasn’t changed: software should get cheaper as it scales. If your pricing depends on customers not noticing, that’s not a pricing model. That’s a countdown.